JOICO Masterpiece Collection

Color is where our minds
and the universe meet.

Put a face to your brand

The JOICO Vero K-Pak Color Masterpiece Collection combines art movements with the art of cutting, colouring and caring for hair. We get to put the spotlight on these artistic extravagances and present them as genuine masterpieces.

A broad range of materials

The museum book We developed the pièce de résistance of the Masterpiece Collection with lots of love. But it didn’t stop there. They asked us to design a whole lot more in this line, including a step-by-step guide, roll-up banners and flyers.

Our faces

Two artists, both inspired by Paul Klee.
The models are one with the works of art on which the hair is based.

Social posts

In addition to a gallery book, step-by-step guide, banners and tent cards, we were also given the opportunity of designing the social content for the Masterpiece Collection. A selection is shown below.