Challenge
Philips had a groundbreaking tool, a battlefield medical platform combining wearables, data, and AI. But the challenge was clear: how do you explain life-saving technology in just seconds?
Solution
We cut through complexity with clarity. By turning tech into a human story—a medic, a battlefield, a critical moment—we created a storytelling, a compelling animation, and a sleek flyer. Every element worked together in one strong visual language, focused not on specs but on saving lives through smart design.
Results
Through storytelling, animation, and design, we translated battlefield complexity into human impact. The animation made the story clear and unforgettable, the event wall drew people in, and the flyer carried the message forward. By showing real-life urgency and benefits, we enabled leaders and clinicians to instantly grasp BATDOK’s value: faster insights, safer missions, and ultimately, lives saved.
Philips
BATDOK & Health Analytics
Case study
How do you explain a life-saving battlefield technology in just seconds? That was Philips’ challenge. Their powerful tool−BATDOK, the Battlefield Assisted Trauma Distributed Observation Kit−combines wearable tech, data flow, and predictive AI to help medics make faster, smarter decisions in extreme conditions.
But the tech was complex. And the audience? High-level. Military leaders, health professionals, government decision-makers. Philips needed a way to make the message land−fast, clear and visually striking.
Philips
BATDOK & Health Analytics
The strategy
Our mission: cut through complexity with clarity. We started at the core−story. Using a powerful storyboard, we turned the tech into a human story. A medic. A battlefield. A moment that matters. From there, we built a bold visual direction. Big contrast. Crisp animations. Real impact.
This wasn’t about specs and screens. It was about saving lives through smart design.
Philips
BATDOK & Health Analytics
Deliverables
We delivered three key assets to drive awareness and impact at the event":
Animation
A compelling animation that tells the BATDOK story in under 2 minutes−clear, confident, and unforgettable.
Event wall
A striking event wall to visually anchor the space and invite conversation.
Flyer
A sleek, informative flyer to take the message beyond the booth.
Philips
BATDOK & Health Analytics
Results Count
All assets were showcased at the event, giving Philips a strong, consistent presence. The animation became the conversation starter.
The wall drew people in. The flyer kept the story going. Together, they turned complex technology into a clear, compelling narrative.
This is what happens when tech meets storytelling. And design meets purpose.
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