Challenge
How do you showcase technology that you can’t even see? Philips’ contactless monitoring system tracks vital signs without wires or wearables — a breakthrough in patient comfort. But at an international event in Japan, they needed a way to make the invisible visible.
Solution
Creanza built a story-led concept: clear, visual, and human. A sharp animation turned complex innovation into an intuitive narrative. A flyer extended the message beyond the booth, designed with Japanese audiences in mind. Together, they revealed what was hidden in a way that felt simple and striking.
Results
At the event, Philips captured attention and sparked conversations. The story made the unseen tangible, the visuals made it memorable, and the flyer carried the message further. Invisible care became visible impact.
Philips
Vital Signs animation
Case study
How do you create buzz around a breakthrough? That was the challenge from Philips. Their Vital Signs Camera enables continuous, contactless monitoring in general care wards. A powerful innovation—but awareness in Japan was still low. Philips wanted to spark interest, start conversations, and introduce the tech to healthcare professionals in a compelling way.
Philips
Vital Signs animation
The strategy
We knew we needed more than explanation. We needed imagination.
Creanza created a storytelling concept that made the invisible visible. From a quiet ward to a high-alert moment, the script—crafted with care and clarity—captured the emotional and clinical value of the solution. Every scene, every sentence, was crafted to show how small signals can trigger big decisions.
We combined simplicity with sophistication. Science with story. The result? A storyboard that served as a springboard: ready to inspire, ready to animate.
Philips
Vital Signs animation
Deliverables
We brought the story to life through a high-impact animation: clear, calm, and clever. Tailored to the Japanese healthcare setting, the video used visuals and voice to guide viewers through the silent brilliance of the technology.
Animation
a high-impact animation
Flyer
a sharp, strategic summary of the benefits, perfect for event handouts or follow-ups
Philips
Vital Signs animation
Results Count
The animation premiered at a Philips event in Japan, sparking conversations and curiosity. It helped the audience grasp the innovation quickly and clearly.
No hard metrics yet—but sometimes, the first result is recognition. And that’s exactly what we delivered.
Let’s create something big together.
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